Year after year, the breadth and depth of snack and bar innovation continues to amaze and 2015 was no exception. If the year had a theme, it would be the desire of many snack bar launches to emulate the success of the Kind brand.
2015 was actually unkind to Kind for a couple of reasons. First, the US Food and Drug Administration accused the brand of labeling four of its bar varieties as “healthy” when the fat content of the bars exceeded the FDA’s limits (3g of total fat or 1g of saturated fat per serving) regarding the use of the marketing term. Kind Healthy Snacks changed the packaging for the offending bars, but not before tweaking the FDA by suggesting that the regulatory agency change its health labeling rules to reflect “today’s nutritional science” which recognizes that nuts may be high in fat, but are considered to be healthful.