They say “a rising tide lifts all boats.” So perhaps McDonald’s Corp. brought good news with its late January release of 2015 fourth-quarter and fiscal year earnings. In part, officials credited a strong year-end finish to McDonald’s “All Day Breakfast” program, which started last November.
If anything, McDonald’s success supports the notion that consumers truly love breakfast foods and flavor options. So the question is whether that strong, rising tide of sentiment bodes well for consumer packaged breakfast foods.