If one thing is certain, it is that the future of the meat industry is still in good hands as the Millennial generation comes into its own. While they might not include protein in every meal, Millennial shoppers are heavy consumers of beef, pork, poultry and other meats. Although their needs and preferences may set them apart from past generations, they will still look to the meat industry to fill their plates with healthy food for themselves and their families.
“Millennials spend more proportionally on fresh red meat than any other generation and were the only group in our study to indicate that they planned to spend more on red meat next year than they did this year,” says Brian Bell, vice president, Cargill Beef North American Sales and Marketing.