In some cultures, the number 13 is considered unlucky. But for others, 13 is a harbinger of good fortune. For this, the 13th annual Prepared Foods survey of functional ingredients, it’s possible to say that the past 13 years have shown incredibly positive strides vis the creation and manufacturing of better-for-you foods, beverages and nutritional supplements.
In this year’s survey, conducted through BNP Media’s Market Research Division, processors revealed the ingredients and trends they see as forming the backbone of the healthful products market. This is an increasingly sophisticated, knowledgeable, and compartmentalized consumer market.