Chobani, LLC announced its expansion and investment beyond the yogurt aisle with two new products that build on the Mediterranean tradition of shared spreads with Chobani Meze™ Dips and portable protein with Drink Chobani™ – all true to Chobani's food philosophy of using only natural, non-GMO ingredients with no artificial preservatives.
Rooted in the rich tradition of the Mediterranean table and inspired by global flavors, Chobani Meze™ Dips feature real veggies, herbs and spices blended with creamy Greek Yogurt. Drink Chobani™ yogurt beverage is made with natural ingredients including real fruit and probiotics, for an easy-to-drink option to take on-the-go and an excellent source of protein.
"For us, when it comes to food, innovation means sticking to our roots, using simple recipes and only natural ingredients to build on our momentum and guide us into new areas that could use some better options," said Peter McGuinness, Chief Marketing and Brand Officer, Chobani. "Chobani's founding mission is to make better food for more people and as a brand we're expanding into two new categories like drinks and savory dips to give consumers what they're looking for: delicious, nutritious, natural food that's accessible to everyone."
Chobani Meze™ Dips
Chobani Meze™ Dips is a unique creation inspired from Turkish-born entrepreneur, Hamdi Ulukaya, Chobani founder and CEO as well as curated creations of the Chobani SoHo® Café, a one-of-a-kind Mediterranean café in NYC. This new product is crafted in the tradition of Mediterranean "mezé," a Turkish term for a tasty, flavorful snack, with recipes that blend everyday tastes with artisanal palates, offering an everyday snacking option.
The four Chobani Meze™ Dip flavors include:
Roasted Red Pepper – a sweet and slightly hot mix of fire roasted peppers
Three-Pepper Salsa – a bold blend of green peppers, chili peppers & jalapeno peppers with tomatoes and herbs
Chili Lime – a thick, tangy blend of lime and light spice, with notes of ranch-style herbs
Smoked Onion Parmesan – a smoky mix that combines bold onions with the rich, nuttiness of parmesan cheese
Chobani Meze™ Dips will be available nationwide beginning June 2016 in the chilled deli aisle at grocery stores and retailers in 10-ounce containers.
Drink Chobani™ Beverage
Drink Chobani™ beverage pushes the brand into a new territory, offering a smooth and simple yogurt drink for a rejuvenating and refreshing burst of flavor on-the-go, featuring pure, delicious flavors including Mixed Berry, Strawberry Banana, Apple Cucumber Spinach, and Mango.
Drink Chobani™ will be available nationwide beginning July 2016 at grocery stores and retailers in 10-ounce bottles.