In its “US Market for Flavors” report published last fall, the market research group Packaged Facts (a division of Market Research Group LLC), noted that, in today’s “modern culinary climate, experimentation is the lifeblood of the food and beverage industry.”
The report further revealed that “food preparations featuring bold, spicy, and ethnic flavors are of particular interest to consumers seeking food adventures that eclipse the familiar and the mundane in order to take taste buds to new realms.” This is evidenced most strongly in the popularity of cooking sauces.