Happy Family says it is the first organic baby food brand to expand into the prenatal category.
Happy Family, New York, N.Y., says it is the first organic baby food brand to expand into the prenatal category. The Happy Mama Prenatal collection is available exclusively at Target in the women’s healthcare aisle as part of the “Made to Matter—Handpicked by Target” product collection of 31 socially responsible brands. The new collection features:
• Happy Mama Prenatal Nourishing Fruit + Veggie Blends. These pouched blends feature wholesome, organic fruits and vegetables, formulated with DHA, choline and calcium to help support mom and baby. They are available in two flavors: Apple and Carrot with soothing ginger; and Apple, Kale and Kiwi with soothing ginger. Individual Happy Mama Prenatal Nourishing Fruit + Veggie Blends (4oz. pouches) are available for $1.79 MSRP; a four-pack of 4oz. pouches is available for $6.49 MSRP (apple and carrot only).