Salad consumption is trending up slightly, aligning with consumers’ increasing desire to eat well. Data from Technomic’s “2016 Left Side of the Menu: Soup & Salad Consumer Trend Report” provides insights into the preferences of consumers when it comes to salads, which are traditionally viewed as lighter, better-for-you fare.
Salad is positioned as a popular appetizer and side, but with the migration of vegetable-focused items to the center of the plate, younger consumers drive demand for more filling, entrée-worthy salads.