Mars Chocolate North America announced the launch of several new flavor extensions to consumers’ favorite chocolate brands, including SNICKERS® Hazelnut, TWIX® White Chocolate Cookie Bars, DOVE® Sorbet Bars, DOVE® Peanut Butter and Dark Chocolate PROMISES® and a wide range of seasonal offerings for these brands, plus M&M’S®, MILKY WAY® and 3 MUSKETEERS® Brands. Mars Chocolate unveiled these innovations at the National Confectioners Association (NCA) Sweets & Snacks Expo in Chicago.
“Consumers are always excited to try new flavors combined with their favorite chocolate brands,” explains Timothy LeBel, Vice President of Sales, Mars Chocolate North America. “Through extensive consumer research, we’ve created line extensions that will resonate with shoppers. For example, confections containing hazelnuts have increased 14 percent in sales, so consumers will want to try our limited edition SNICKERS® Hazelnut. We also believe our new TWIX® White Chocolate Cookie Bars will be a hit, since the white chocolate segment is growing.”
New introductions include: