Home » Hot Pockets Food Truck Bites and Sandwiches
Once considered just a pop culture craze or fad, the vast popularity of food trucks in major US cities has been a leading force in the evolution of the mobile food industry. That's why HOT POCKETS® brand sandwiches teamed up with real food truck chefs to co-create all-new HOT POCKETS Food Truck Bites and Sandwiches, which bring the tastes and adventure of mobile eating to freezers nationwide.
Developed in collaboration with four award-winning food truck proprietors from Los Angeles and Chicago – Komodo, The Lobos Truck, Baby's Burgers and Toasty Cheese Mobile Eatery – HOT POCKETS is elevating a familiar favorite with a culinary twist to satisfy consumers' Hunger For More. With new adventurous flavors and product forms, the HOT POCKETS Food Truck line allows more people to experience the latest in mobile eating.
"Consumers today are looking for more flavor from food and trying different types of cuisine – and they're often inspired by international options," said John Carmichael, president of the Nestlé Pizza & Snacking Division, Nestlé USA. "Based on the explosion of these trends and the popularity of mobile eating, we wanted to give consumers a delicious and creative new product that brings food truck cuisine to life in their own kitchens."
The food truck line serves up a bold flavor experience in the form of bites and sandwiches, including a new "roller" form, a mini spring roll packed with spicy fillings that is for sharing with friends or enjoying as a snack.
Drawing from their different experiences and gastronomic backgrounds to develop the new varieties, food truck chefs from Komodo, The Lobos Truck, Baby's Burgers and Toasty Cheese Mobile Eatery all worked closely with the culinary team at Nestlé to co-create items inspired by their menus.
Showcased in original packaging that features each food truck's co-creation story, the newest HOT POCKETS line unites bold ingredients like fiery jalapeños and premium meats like Applewood smoked bacon with 100% real cheese and no artificial flavors.
HOT POCKETS Food Truck Bites and Sandwiches cook up quickly in the oven or microwave to satisfy hunger anytime. They are currently available at local grocery stores nationwide at a suggested retail price of $5.99 for Food Truck Bites (20oz bag) and $2.29 for Food Truck Sandwiches (two sandwiches per box). HOT POCKETS Food Truck Bites are available in four varieties:
HOT POCKETS Food Truck Sandwiches are available in two varieties:
Check out the June 2020 issue of Prepared Foods, featuring our cover story on creating functional flavors with stocks, bases & sauces, consumers’ appetite for beef and other animal proteins, new dairy and dairy alternative offerings, and much more.