New Products Conference recast to help innovators find future vision, consumer insights and better ways to ideate and develop new products
“New—what’s wrong with you?” That’s how one TV ad begins its product pitch. Ad copy suggests many “new” products are actually just simple extensions or iterations with word “new” slapped onto them. Then the advertiser asserts—what’s needed is “better.” The company says consumers are clamoring for products that are truly better—more unique, more effective and more life changing.
What: Prepared Foods 34th Annual New Products Conference