Reported pizza consumption took a hit several years ago, but Technomic’s “2016 Pizza Consumer Trend Report” shows that consumers once again are enjoying this American favorite.
Technomic expects this trend to continue and forecasts the pizza space to become increasingly crowded, as fast-casual players and retailers up their game with premium ingredients, health-focused options and innovative flavors. As competition ramps up, menu innovation, especially in the areas of quality and uniqueness, will be key for capturing occasions.