Today’s consumers, we are being told, want it all. They’re busy, so food needs to be on the table quickly. They’re tired, so meal prep needs to be simple. They’re more knowledgeable, worldly, and discerning about food than ever before, so ingredients need to be high quality. And they’re socially conscious, so the ingredients that make up those foods need to be wholesome and made with ingredients they can pronounce, while also being sustainably sourced. Above all, they expect food to be delicious, with all of the fresh, high-quality attributes found in scratch-made foods.
For food developers, the challenge is to meet this demand for foods that look, smell, and taste fresh—that hold onto their perfect texture—yet maintain extended shelf life and meet consumer demand for being “quick and easy.” A daunting prospect to say the least.