Mintel Global New Products Database (GNPD) reveals that between 2011 and 2015, there was a 202% increase globally in the number of new food and drink products launched containing the terms “superfood,” “superfruit” or “supergrain.”
Superfoods are frequently marketed as the answer to consumers’ health woes and now new research from Mintel highlights the popularity of these nutrient packed foods. Mintel Global New Products Database (GNPD) reveals that between 2011 and 2015, there was a 202% increase globally in the number of new food and drink products launched containing the terms “superfood,” “superfruit” or “supergrain.”
And it seems there is no end to the popularity of these so called wonder foods, as in 2015 alone there was a 36% rise in the number of food and drink products launched globally featuring the terms “superfood,” “superfruit” or “supergrain.” In 2015, the US played host to the most superfood and superdrink launches (30%), followed by Australia (10%), Germany (7%), the UK (6%) and Canada (6%).