The additions seek to feed growing consumer demand for nutrient-dense foods that align with specialty-food diets
Pamela’s Products launched a Nut Flour Blend and a Grain-Free Pancake Mix, along with a line of Sprouted Grain Pancake Mixes. These additions seek to feed growing consumer demand for nutrient-dense foods that specifically align with the many specialty-food diets that 44% of US consumers subscribe to – vegan, dairy-free, gluten-free, Paleo and more.
“I’m particularly proud of our Sprouted Grain Pancake Mixes that remind me of when my father first introduced sprouted whole grains into his natural foods store 50 years ago,” says founder and CEO Pamela Giusto-Sorrells. “As I developed these new lines, I used my background of working in my family’s bakery and my 28 years of experience blending my gluten-free mixes to create higher-protein, nutrition-packed products that also achieve my high standards for taste.”
Grain-Free Mixes
The fastest growing subset of the baking mix category, grain-free appeals to those with a wide range of dietary needs, including those following a dairy-free, egg-free, soy-free, or Paleo diet.
Sprouted Grain Pancake Mixes
Sprouted grains are quickly gaining interest with consumers who feel that they are easier for the body to process. Pamela’s new line of pancake mixes are made with organic sprouted grains and aim to build off the success of the Baking & Pancake Mix, which is currently the top-selling pancake mix in the natural channel.