Although sales and behaviors vary from country to country, snacking has become a global phenomenon. Consumers everywhere are tending to eat several smaller snacks during the day—rather than three full meals.
Furthermore, in an increasingly cash-rich, time-poor society, there is growing demand for products that are easy to buy, store, transport and eat—and actually be consumed “on the go.” It’s becoming clear, too, that consumers have rising expectations about snack availability and quality.