When consumers face financial challenges, they’re much more likely to make food—especially sandwiches—at home. However, an improving US economy is encouraging consumers to source more sandwiches away from home.
Technomic’s “2016 Sandwich Consumer Trend Report” shows consumers eat nearly four sandwiches per week, creating opportunities to entice them with sandwich offerings. Providing unique flavors and ingredients that consumers can’t replicate at home is crucial. Operators can capitalize on growing consumer interest in breakfast, chicken and ethnic sandwiches to drive traffic and increase sales.