Leading nutritional solutions provider Solvay will showcase its natural and functional range of vanilla ingredients at this year’s Supply Side West (SSW) show in Las Vegas. These solutions help manufacturers capitalize on growing consumer desire for ‘clean’ labeling, health and wellness without compromising taste.
With growing interest in a more natural, organic or additive-free diet, consumers are increasingly aware of the ingredients that flavor their favorite dietary supplements, foods and beverages.
Solvay’s natural Vanifolia™ range is a functional vanilla ingredient and a newly designed solution. It allows manufacturers to make the “natural” label claim and serves as a replacement for vanilla bean or for addressing the need for more natural ingredients in food—at a fraction of cost.
Vanifolia™ is derived mainly from GMO-free rice bran with a patented bio-fermentation process and complies with US and European regulations, including EU directive 1334/2008 and FDA21CFR 101.22 on “natural” labeling. It provides key properties for both processing and organoleptic requirements for a number of applications including performance/sports nutrition, vitamins and nutraceuticals, and functional foods and beverages.
“Eight out of 10 consumers want food and beverage products that have a ‘natural’ label claim on them. Yet only three out of 10 consumers can actually afford these products. Quite candidly, ‘natural,’ ‘clean label’ products for the most part have been limited to a niche—for the most part an elite group of consumers,” says Edouard Janssen, vice president of Solvay’s Aroma Performance business unit in the Americas. “We want to change that by providing value to manufacturers—and ultimately, consumers—so that they can recalibrate their lifestyle with products that address their health needs without compromising taste and affordability.”
“As consumer interest in health and nutrition continues to grow, the complexities for manufacturers in the dietary supplement, food and beverage industry are enormous,” adds Aparna Parikh, head of marketing for Solvay’s Aroma Performance business unit in North and Latin Americas. “With our strong applications expertise and expanded portfolio, we’re excited about the new opportunities we can offer to our customers. Our products serve as flavoring agents, flavor enhancers and taste maskers, which are all very important for the dietary supplement, food and beverage industry. ”
Solvay will sponsor Supply Side West’s “Clean and Natural Label” workshop from 9 a.m. to 5 p.m. PDT on Wednesday, Oct. 5. Workshop attendees will have a chance to connect with Solvay staff and learn more about how Solvay’s vanilla taste solutions that can help them with their natural and clean label requirements and take advantage of a lucrative, growing, global market.
Tradeshow attendees are also invited to visit Supply Side West’s Tasting Bar and sample Solvay’s delicious chocolates containing Vanfolia™, a natural, functional vanilla ingredient imparting premium taste, and offering a natural label claim.
Visit Solvay at Supply Side West, Booth LL128, to learn more about Solvay's broad line of vanilla - Vanifolia™ natural and Govanil™ functional vanilla flavor, Rhovanil® vanillin, Rhodiarome® ethyl-vanillin, and Rhovanil® Natural. Each of these products can help develop great tasting products that address growing consumer interest in natural, clean label products.
Designing vanilla flavors since 1884, Solvay Aroma Performance was the first to synthetize and produce the vanillin molecule on an industrial scale. Solvay is the only producer mastering in a single site the whole manufacturing chain — from Catechol and Guaiacol to its historic flagship brands Rhovanil® and Rhodiarome®. Leading the way in natural aroma trends, Solvay offers a full range of natural vanillin and vanilla flavor products. The Aroma Performance business unit operates facilities on three continents including in Saint-Fons (France); Baton Rouge, LA (USA); and Zhenjiang (China).
An international chemical and advanced materials company, Solvay assists its customers in innovating, developing and delivering high-value, sustainable products and solutions which consume less energy and reduce CO2 emissions, optimize the use of resources and improve the quality of life. Solvay serves diversified global end markets, including automotive and aerospace, consumer goods and healthcare, energy and environment, electricity and electronics, building and construction as well as industrial applications. Solvay is headquartered in Brussels with about 30,900 employees spread across 53 countries. It generated pro forma net sales of € 12.4 bn in 2015, with 90% made from activities where it ranks among the world’s top three players. Solvay SA (SOLB.BE) is listed on Euronext in Brussels and Paris.