The chip flavors captured consumers' interest when they were part of past flavor programs "Flavor Swap" and "Do Us a Flavor"
This fall, the Lay's brand is opening its flavor vault and bringing out three all-star flavors - Lay's Smoked Gouda & Chive, Lay's Chicken & Waffles and Lay's Wavy Truffle Fries – for fans to revisit and fall in love with all over again.
These tried and true flavors captured consumers' interest when they were part of past flavor programs "Flavor Swap" and "Do Us a Flavor" and are now returning as a part of the brand's latest program, Lay's "All-Stars." They are now back by popular demand for a limited time only.
"Our fans have continuously shown us their incredible love for flavor, including the unique and sometimes unconventional flavors," said Jeannie Cho, vice president of marketing, Frito-Lay North America, "Our fans have inspired us with everything from traditional spices and herbs, popular cuisines, trending flavors and more over the years. We are excited to open the flavor vault to bring back our Lay's Flavor All-Stars for everyone to share and enjoy while they last."