Many major brands have been clamoring in recent years to uncover what drives Millennials to foodservice. Now it’s time for operators to focus on the next generation of young consumers—Generation Z, a group that is coming of age and looking for foodservice that satisfies its food cravings.
Members of Gen Z prioritize food and beverage, which account for 23% of their spending (followed by clothing, at 20%). Technomic’s “2016 Generational Consumer Trend Report” introduces foodservice providers to this diverse group of teens, college students and young professionals, identifying behaviors and needs of Gen Z to aid in capturing their foodservice occasions.