The piece is cut in a field of non-GMO corn from which the brand harvests its snack ingredients for its line of PopCorners®, Bean Crips™ and Crinkles
Our Little Rebellion™, a family of Non-GMO Project Verified popped snacks that prove health and taste can coexist, plowed the way for a new movement to inspire an American revolution in support of non-GMO corn. In honor of Non-GMO Month in October, the brand joined forces with the Non-GMO Project to reveal its crusade via a crop art piece, boldly asking US shoppers to “Join the Corn Revolution.” Cut in a field of non-GMO corn from which the brand actually harvests its snack ingredients for its line of PopCorners®, Bean Crips™ and Crinkles™, the agricultural billboard was created to advance awareness about the importance of supporting US-grown, non-GMO corn in everything from snacks to breakfast.
Corn is the highest risk crop to contain GMOs, and only approximately eight percent of corn acreage in the US is currently non-GMO, according to the United States Department of Agriculture, though it is one of the most abundant ingredients used in packaged foods. Leading the charge towards transparently sourced, US-grown and Non-GMO Project Verified corn, Our Little Rebellion has created a new supply of non-GMO corn by partnering with 59 small-scale family farmers throughout Nebraska. The process of transitioning back to farming with non-GMO seeds creates a more sustainable business model for US family farmers that wouldn’t otherwise be possible with conventional farming methods. In addition, the new supply of non-GMO corn Our Little Rebellion has pioneered amplifies the production of Non-GMO Project Verified corn, making it more widely available to food and beverage manufacturers across the US to create products that consumers can feel good about.
“Corn is the one of the most abundant crops in the US but it’s primarily available in genetically modified form,” says Paul Nardone, Chief Executive Officer at BFY Brands, the parent company of Our Little Rebellion. “We have a vision to inspire action among U.S. shoppers everywhere to make the conscious decision to purchase snacks made with non-GMO ingredients so they can confidently consume foods without worry. We’re leading the charge for making non-GMO ingredients like corn available in a scaled capacity so shoppers have more non-GMO options in the grocery aisles.”