FMI, Nielsen release consumer research on fresh prepared/deli in grocery
Food Marketing Institute (FMI) released its inaugural analysis, The Power of Fresh Prepared/Deli, which explores fresh prepared and deli foods through the eyes of the consumer. Grounded in Nielsen data, the research outlines how the supermarket industry will continue to identify improved ways to track consumer dynamics, convenience and household trends that have had a profound impact on meal preparation and shopping behaviors regarding fresh prepared foods.
The Power of Fresh Prepared/Deli uncovers insights on consumer buying behaviors for fresh prepared food choices to better identify what choices consumers are making and how they are determining where and what they will eat. Key opportunities and strategies for retailers and their suppliers are identified in the fresh/deli space.
“Understanding the choices consumers make in the grocery store are vital in helping retailers drive image, reputation and trips to the fresh prepared and deli section,” says Sarah Schmansky, director of Nielsen Fresh. “Improvements to drive increased fresh-prepared purchases can be approached in many different ways, including meal solution type, operational improvements and aligning specific food items and featured cuisines most closely to the intended store audience.”
“The research shows that an increasing number of consumers are only buying a portion of the meal that’s already prepared and taking it home to combine it with ‘from scratch’ ingredients from their kitchen, which offers retailers valuable insight as they begin to think of connecting the consumer who buys the whole rotisserie chicken with other areas of the store,” FMI Vice President of Fresh Foods, Rick Stein, said. “Aligning these meal and recipe solutions with ambiance, atmosphere and experiential factors suggest evolving expectations among grocery customers.”
Highlights from the report include:
View a copy of the full Power of Fresh Prepared/Deli report.