2017 Ingredients for Health Guide: The Healthy Halo of Antioxidants
New global product launches positioned on an antioxidant platform are still in abundance worldwide according to Innova Market Insights
They say what you don’t know won’t hurt you. Innova Market Insights finds that many new food and beverage products simply state that they contain antioxidants—without any specific health claims associated with them. Even so, it appears that consumers now accept that antioxidants, and products containing antioxidants are, indeed, better for you.
New global product launches positioned on an antioxidant platform are still in abundance worldwide according to Innova Market Insights, with growth continuing, albeit small, with a 3% increase in 2015 from 2014 in product launches tracked.