2017 Ingredients for Health Guide: Skin and Bone Health Update
Bone and joint health product launch activity represented under 1% of all global food and beverage launches in 2014 and again in 2015
Bone and joint health still remains very niche, with product launch activity tracked by Innova Market Insights with either a bone health or joint health claim representing under 1% of all global food and beverage launches in 2014 and again in 2015.
The Milk & Milk Drinks category—thanks to the inherent calcium content in milk—was the leading sub-category in 2015 for global bone and joint health positioned product launch activity, representing 13% of such product launches tracked by Innova Market Insights.