2017 Ingredients for Health Guide: Food (and Drink) for Thought
New global product launches positioned on a brain health platform have demonstrated steady growth since an initial surge in activity in 2013
With so many stressed out consumers and a worldwide aging population, products with cognitive and/or relaxation health benefits should be a booming market. However new product development—particularly that targeting seniors—remains low.
New global product launch activity tracked by Innova Market Insights positioned on a brain health platform has demonstrated steady growth since an initial surge in activity in 2013. Product launch activity tracked containing brain health ingredients in 2015 is led by China (14%) and the United States (11%). Together the two countries represent one-quarter of all product launches tracked.