2017 Ingredients for Health Guide: Sports Nutrition
For the Athlete in Everyone: A key market trend in recent years has been broadening appeal and consumer demand for all kinds of “performance” products
Sports nutrition has been traditionally reserved for use in endurance sports and strength sports, such as weightlifting and bodybuilding. However, the key market trend in recent years has been broadening appeal and consumer demand for all kinds of “performance” products that fit a more recreational and lifestyle-driven positioning.
More recently the emphasis on performance and the boom in interest in protein drinks has regenerated interest in the sector among more casual users looking for products for a healthy lifestyle.