Consumers Demand Transparency in the Food Industry
New report studies the effect of transparency on long-term consumer loyalty
A variety of concerns weigh on modern consumers, among them are the availability of healthy foods and the impact food has on health and well-being. In this environment, consumers have demanded greater transparency from food companies. It can be inferred that food companies that recognize and support these consumer priorities can achieve long-term consumer loyalty and brand value.
Bill Harrison, Head of Consumer Investment Banking at Headwaters MB, commented, “Today’s food industry is in the midst of an extraordinary revolution that is as disruptive as it is dynamic. As outlooks and lifestyles veer further away from questionable diets and unrealistic weightloss fads, consumers have become increasingly aware of the importance of transparency and the food choices they and their families are making.”