Muscle Milk creators launch new company, Flavor Insights, to drive taste and innovation
Flavor Insights, provider of next-generation flavor innovation and product development, announced the formal launch of its company, operations and flavor development services.
The new company was created by the same team that developed the performance and active lifestyle drink Muscle Milk. It operates in a state-of-the-art production facility in Benicia, Calif. Flavor Insights’ goal is to work as a critical partner with its customers every step of the way to define and develop product ideas, and formulate organic, natural and natural & artificial (N&A) flavors that produce healthier and superior tasting products.