Prinova helps product developers take sugar reduction to the next level
Food and beverages manufacturers are under pressure to reduce product sugar content. And it’s no surprise, considering the World Health Organization’s endorsement of soft drink “sugar taxes” and FDA’s new Nutrition Facts labeling guidelines, which require product packaging to list all added sugars.
There’s also growing consumer pressure. Surveys show more consumers are trying to limit their daily sugar intake due to health concerns about obesity, diabetes and tooth decay. Even so, most consumers are not ready to give up sweetness and are they are turning towards natural, non-caloric sweeteners to fulfill their needs.