Better-for-you snack leader moves into new categories with its simple ingredient products
SkinnyPop® Popcorn, anchor brand to Amplify Snack Brands, Inc. is extending its brand beliefs of simple, transparent ingredients and great taste to new categories. New SkinnyPop Popcorn Cakes, Popcorn Mini Cakes and Microwave Popcorn are rolling out nationwide this month, giving consumers new ways to enjoy their snack-time favorites.
"Amplify and our anchor brand, SkinnyPop Popcorn, are always looking for innovative ways to bring variety and delicious taste to better-for-you snacking categories," said Amplify Snack Brands President and Chief Executive Officer Tom Ennis. "We're excited to leverage SkinnyPop Popcorn's strong brand equity, quality, better-for-you product attributes and best-in-class brand loyalty to expand our family of brands. Retail partner and consumer response to these new products has been extremely positive and we are excited about their future potential as we continue to grow and innovate our SkinnyPop product portfolio."