Multicultural Influence Across Perimeter Categories
Nielsen report delivers insights for retailers looking to leverage new growth opportunities
With the rapid growth of multicultural households in America and their unparalleled influence on the marketplace, there is a strong need for retailers to revise their in-store strategies to include a wider range of fresh food products and flavor profiles that cater to the multicultural consumer set.
With this in mind, Nielsen released a comprehensive report to help retailers understand the influence multicultural consumers wield across the meat, produce, seafood, deli, and bakery categories. The report entitled, A Fresh Look at Multicultural Consumers, reveals strategic insights for retailers looking to leverage new growth opportunities across the perimeter, over the next several decades.