The move will span approximately 3,000 items across all categories throughout each banner specific store throughout 2017
Southeastern Grocers (SEG), home of BI-LO, Fresco y Más, Harveys and Winn-Dixie stores, announced its largest-ever transformation of private label product, which will span approximately 3,000 items across all categories throughout each banner specific store throughout 2017.
To date, Southeastern Grocers has tested more than 2,330 own brand items, which led to improved quality reformulations on more than 2,260 products, and over the next year, the roll-out across all stores will provide superior quality, greater value and differentiation to customers without increasing the price.
Ian McLeod, president and CEO of Southeastern Grocers said, “Not only are we transforming by investing in our stores and in lower prices, but we are also investing in the quality of our products. I am pleased to announce our largest-ever program of product development, with the launch of three new and refreshed Southeastern Grocers brands – SE Grocers Essentials, SE Grocers and Prestige.
Southeastern Grocers is also launching three new, exciting brands which will be appearing in store through the coming months. These new brands are:
• SE Grocers Essentials - Dependable quality at an affordable price. These products offer honest, everyday value for all customers looking for reliable, budget household basics.