206 million American adults struggling to get a good night’s rest seek out sleep management solutions to deal with conditions such as insomnia, sleep apnea, and narcolepsy
We’ve all seen or heard the commercials, the ones about people desperately in need of a new mattress. Choose soft, choose firm, find your sleep number…so many seemingly simple solutions to the widespread absence of a good night’s rest. But the real reasons why Americans are tossing and turning at night is more than mattress deep, according to Sleep Management in the US: Consumer Strategies, a new report by market research firm Packaged Facts.
The truth is, troubled sleep is normal and for many Americans that realization is its own nightmare. Packaged Facts’ proprietary survey reveals that 82% of adults have trouble sleeping at least once a week, due to at least one of several forms of sleep disturbance. This translates to 206 million “troubled sleepers” out of 249 million US adults. But even frequent troubled sleep is commonplace, with 39% of adults having trouble sleeping five or more times a week. Likewise, more than a third of US adults have at least one of four major sleep disorders (insomnia, sleep apnea, restless legs syndrome or narcolepsy).