AAK opens “AAKtion Lab” to help customers ideate, develop new bakery foods, chocolates and confections
AAK, one of the world’s leading manufacturers of high value-adding specialty vegetable fats and oils, officially opened its new innovation center last Thursday, March 2. The facility, named “AAKtion Lab,” is located at the company’s US headquarters in Edison, N.J., and will be the flagship application lab for the company’s co-development process.
“We couldn’t be happier to share this important day in AAK’s history with so many of our key customers, local dignitaries, industry press and our hardworking AAK team,” said Terry Thomas, president, AAK USA, Inc. “AAKtion Lab allows us to fully execute our co-development approach and will be a huge benefit to AAK’s customer partners. Customers can come to us with any of the bakery and chocolate and confectionery industry’s toughest formulation challenges—and our team of industry experts will work hand in hand with them to deliver value-adding solutions and forward-thinking innovation to create finished products that consumers will love.”