Newly reformulated products, new identity coincide with brand’s vision
ALOHA, a wellness brand that makes healthy living simple and accessible, announced the reformulation and expansion of its product lines and a complete redesign of the brand, which could improve shop-ability and drive brand differentiation. ALOHA makes powerful plant-based nutrition accessible to consumers and believes these changes will drive better shelf presence and consumer awareness.
The health and wellness movement continues to gain momentum as consumers continue to seek out products free of gluten, soy, dairy, and artificial ingredients. New flavors and items to ALOHA’s product lineup include the following: