At the end of 2016, RCA embarked on an extension research venture to better establish its brand
The Research Chefs Association (RCA) recently refreshed its brand. The organization revealed RCA’s new mission, enhanced vision, refreshed tagline and redesigned logo at the 2017 RCA Annual Conference & Culinology® Expo in San Juan, Puerto Rico.
At the end of 2016, RCA embarked on an extension research venture to better establish its brand. Through qualitative research and an analysis of the competitive landscape, the organization revisited the building blocks of RCA’s brand. With the support of an RCA task force who provided expertise and counsel in the brand development, the association successfully launched its new positioning and visual identity.