Study reveals 67% of consumers find that food labels make meeting dietary needs challenging
Label Insight's 2017 Shopper Trends Study reveals that nearly half of consumers (49%) adhere to a particular diet or nutrition plan, and 75% avoid specific ingredients when shopping for food products. But, 67% of consumers say it is challenging to determine whether a food product meets their needs simply by looking at the package label, and nearly half of consumers (48%) consider themselves "not informed at all" about a food product even after reading the label.
"Consumers vary in their definitions of healthy, and they want more detailed ingredient information. Today's product packaging is not meeting those needs," said Patrick Moorhead, Chief Marketing Officer at Label Insight. "Keeping pace with consumers' increasing demand for product transparency is one of the most challenging issues facing the food and beverage industry today."