New England company reveals new brand identity, redesigned packaging and a refreshed logo
Willow Tree, a New England provider of freshly prepared, hand-crafted poultry pies, deli chicken salads and dips since 1954, revealed a new brand identity, including redesigned packaging and a refreshed logo. The new branding elements visually reinforce Willow Tree’s fresh, easy-to-prepare family meal solutions, and the simple, honest and premium ingredients used to make them. The goal of the overall redesign, a year in the making, is to update the visual elements that instantly represent the Willow Tree brand to customers, while also honoring the brand’s heritage as a favorite and trusted New England brand for over 60 years.
The updates will extend across Willow Tree’s full line of more than a dozen varieties of products including chicken dips; hand-crafted frozen all white meat and vegetable chicken and turkey pies; and fresh deli chicken salads ranging from Classic to no-mayo Avocado and Sriracha. Key elements of the redesign include: