In tepid frozen food market, B&G Foods' Green Giant brand strategy capitalizes on some of the hottest food and beverage trends
Frozen foods have been feeling the heat lately largely due to a shift in consumer preferences to fresh and refrigerated foods. But the industry is fighting back, with a flurry of new-product activity that match up with the qualities consumers are looking for from all kinds of foods, says market research publisher Packaged Facts in the report Frozen Foods in the US: Hot Meals, Sides, and Snacks, 6th Edition.
Recent product development and positioning in frozen foods reflect current overall food trends like clean labels, international and regional flavors, and special dietary preferences, as well as products intended as innovative offerings to encourage people to eat more vegetables.