On The Border Nacho Cheese, Zesty Ranch Tortilla Chips
The two new flavors represent the largest flavored segments in tortilla chips
Truco Enterprises announced the official launch of the new On The Border® Nacho Cheese and Zesty Ranch flavored tortilla chip products. The products are already available on shelves at several retailers.
"As the fastest growing national unflavored tortilla chip brand, according to IRI data for multi-outlet retail for the 52 weeks through February 9, 2017, we are excited to expand our tortilla chips into cheese and ranch flavors. These two flavors represent the largest flavored segments in tortilla chips, and the cheese and ranch segments are growing faster than the overall tortilla chip market," said Mel Deane, CEO of Truco.