DairyPure Brand Milk, KRAFT Mac & Cheese spotlight brands in strategic collaboration
Dean Foods Company and KRAFT Macaroni & Cheese announced they are joining forces in a strategic collaboration, spotlighting Dean's DairyPure® brand milk and KRAFT Macaroni & Cheese (KMC). The partnership brings together the shared benefits the two brands offer: quality kitchen staples consumers can feel good about serving.
Dean Foods launched DairyPure in 2015, making it America's largest fresh white milk brand. Backed by its exclusive 5-Point Purity Promise, DairyPure offers consumers across the country a fresh milk cold-shipped from their local dairy, with no artificial growth hormones and always tested for antibiotics. Also in 2015, KRAFT removed artificial flavors, preservatives and dyes from its famous Macaroni & Cheese recipe, while still delivering the same taste parents and kids love.