Packaging overhaul aims to evolve the brand to become more on-trend and competitive
Ciao Bella, maker of premium, artisan gelato and sorbetto, announced a packaging overhaul aiming to evolve the brand to be more on-trend, competitive, and "approachable." While the new brand design maintains some familiarity, it also brings back its noted "C" swirl reminiscent of its early days.
Clean, clear packaging depicts recognizable ingredients that tie to the frozen treats' natural colors. Along with the new logo, Ciao Bella, in an unprecedented move, is replacing its current 14-ounce jar with a larger, cylindrical shaped 16-ounce container without raising prices.