Yoga Organics introduces Organic Basmati Brown, Basmati White and Jasmine Rice
Yoga Organics, an organic rice brand, introduced three new rice varietals: Organic Brown Basmati, Organic White Basmati and Organic Jasmine. Jasmine and Basmati rice varietals are fast-growing organic varietals in grocery (source:IRI, Dec 25, 2016).
“We are thrilled to now offer organic basmati and jasmine rice for families looking for healthy, organic items at an everyday value price,” says Jason McGowin, vice president of marketing for Specialty Rice Inc., makers of Yoga Organics. “Yoga Organics is committed to making delicious, premium organic rice that is more affordable and accessible.”