Mars Chocolate, Wrigley Partnership for a Healthier America
Mars Chocolate and Wrigley have committed more than $200 million to new product innovation and front-of-pack calorie labeling
Mars Chocolate North America and Wrigley US announced the creation of consumer health and wellbeing standards and commitments. In collaboration with the Partnership for a Healthier America (PHA) and other industry players including Nestle, Lindt, Ferrara Candy and Ferrero, these commitments are all centered on offering consumers more product choice and transparency.
While consumers continue to enjoy treats, they are asking for more options and clearer labeling to meet their evolving personal health and wellbeing objectives. For Mars, it's something the company has been steadily making progress on over the past decade, including being the first to introduce front-of-pack calorie labeling and remove "King Size" varieties, offering 100 calorie pack options of consumers' favorite brands, and launching new innovations under 200 calories in recent weeks including both M&M'S® Caramel and MALTESERS®.