Nielsen and The Dieline announced the winners of the inaugural Nielsen Design Impact Awards at the HOW Design Live Conference in Chicago. The awards recognize some of the most impactful fast-moving consumer goods (FMCG) redesigns over the last two years and celebrate the real and measurable business impact of outstanding package design.

The Nielsen Design Impact Awards are US package design awards that leverage retail performance data as part of the winner identification process. As a complement to retail data, Nielsen surveyed thousands of consumers to assess how well each redesign addressed its core communication objective and to gauge purchase preference for the new packages over the old ones.