Millennials, women, and parents are trading sodas for energy and sports drinks
Over the past five years, the US retail market for energy and sports drinks expanded in vigorous fashion culminating in sales of $25 billion in 2016 after rising at an annual rate of 7% over the preceding half decade, according to market research firm Packaged Facts in the brand new report, Energy & Sports Drinks: US Market Trends & Opportunities. Looking ahead, Packaged Facts forecasts that energy and sports drinks will remain among the fastest growing sectors of the beverage market.
Between 2011-2016, notable year-over-year gains were the result of consumers seeking beverages with functional properties along with novel and healthier-seeming alternatives to carbonated soft drinks. The promise of a convenient, on-the-go caffeinated beverage also drew coffee and tea drinkers to energy drinks.