Mars Chocolate North America and Wrigley use the 2017 NCA Expo to introduce more than 30 new innovations
At the National Confectioners Association (NCA) Sweets & Snacks Expo in Chicago, Mars Chocolate North America and Wrigley will share a unified vision of driving growth for customers through three key areas: product innovations, effective activations and selling strategies. Taking center stage at the trade show are several new flavor extensions to consumers' favorite brands, including: Extra® Chewy Mints, 5® Gum Mega Packs, M&M'S® Caramel Chocolate Candies, M&M'® White Chocolate Candies, Skittles® and Starburst® Sweet Heat, SNICKERS® & Hazelnut Bar and TWIX® Dark Chocolate Cookie Bars.
"This year we're launching more than 30 new products and packs that offer a range of choices to meet consumer preferences," said Timothy LeBel, President of Sales for Mars Chocolate North America. "Our new products deliver on several key industry trends, including focusing on transparency and choice, offering the opportunity to indulge in moderation, and meeting consumers' desire for fun and functional gum and mints as well as new formats and flavors in chocolate. We're tapping into consumer trends and producing surprising twists and experiences from our most popular brands."