PepsiCo Signs Strategic Agreement With Alibaba Group
The agreement enables PepsiCo to enhance consumer experiences by tapping into Alibaba's big data capabilities and innovative marketing solutions
PepsiCo Greater China Region (GCR) signed a strategic agreement with Alibaba Group, an online and mobile commerce company. The collaboration enables PepsiCo to further enhance consumer experiences by leveraging Alibaba's data to introduce innovative marketing initiatives, customized products and integrated omnichannel solutions. The agreement was signed at the PepsiCo Asia R&D Center in Shanghai, by Mike Spanos, PepsiCo GCR President & CEO, and Jet Jing, Vice President of Alibaba Group.
"Developing our e-commerce business is one of PepsiCo's strategic priorities," said Mike Spanos, PepsiCo GCR President & CEO. "Through this collaboration, we will fully take advantage of Alibaba's platform and data to carry out more innovative experiments, perfect PepsiCo's products and services, and enhance online consumer experiences. Our joint effort with Alibaba will help us lead the ever-changing consumer trend and better serve Chinese consumers."