Emerging markets show strong potential resurgence of growth in some mature markets
Consumer trends related to health and sustainability are driving pasta sales along with strong growth in key countries, according to data shared by The Nielsen Company at an international gathering of pasta producers this week in Uzwil, Switzerland.
Stefano Galli, Global Client Business Partner, Nielsen, who presented at the International Pasta Organisation (IPO) Board Meeting, which took place in conjunction with the Annual General Assembly of the Union of Organizations for Manufacturers of Pasta Products of the European Union (UNAFPA), May 29-30, 2017, said, “We are seeing a positive trend in global pasta sales at +2.3% as consumers look for clean and green products on the supermarket shelf like Organic Pasta, which is now seeing double-digit growth in some countries.”
Mr. Galli said that this uptick is influenced by consumer attitudes showing an increased interest in wellness, and a sustainable approach to eating – and by pasta manufacturers that are offering innovative products to address these diverse needs.