Fernhill Beverage, Inc. re-designed its private label version of the kid's drink Roadkill.

The new look was approved by a major national convenience store chain. Through a collaborative effort between the management of Fernhill Beverage and the buying directors of the retailer, a dynamic and attractive design was agreed upon. The new look is bright, colorful, fun and is what the retailer considers "Family Friendly." The product will be called RK Super. RK Super will be sold in the same attractive bottle as Roadkill. It will also feature the same great flavors as Roadkill. The label, however, will be quite different. RK Super will feature young cartoon characters in "Super Hero" action poses. The characters will be color coordinated to the flavor they represent. The flavors will be "Go Get'em Grape," "Fly'n Fruit Punch," "Rocket Raspberry" and "Awesome Apple."